Formatting for Marketing Strategies for a paper

Product Strategy: Silk Home offers a variety of home improvement products that are fashionable and economical for any price point.

Energy-saving Blackout Curtains to help keep your home cool in the summer and warm in the winter.

Grommet top header fits rods up to 1.5" in diameter

Velvet fabric has a slight sheen and soft touch

Reduces outside noise

Includes 2 - 52"x 84" curtain panels

Selling Points:

While not sacrificing quality, Silk Home Living's products are priced at a substantially better value as opposed to other products at other major retailers, such as West Elm. For example, this analysis will detail Silk Home's most popular product, its "Total Blackout Curtain". Silk Home's blackout curtain runs around $39.00 while the same product at West Elm costs at least $140.00, for essentially the same quality product. Pricing is on Silk Home's side as it relates to growing an economically responsible consumer base.

Curtain products from Silk Home Living have a unique "noise blocking" feature, that allows outside noises to be drastically reduced.

Curtain products have a built-in "energy barrier", that inherently allows a consumer's home to be more energy efficient in terms of heating and cooling.

Price Strategy

Our client's price points reflect the fact that the brand is trying to expand its consumer base and penetrate the market, thus using market penetration pricing. The brand perception of our client is as follows:

Quality products at a lower cost.

Wholesale products can be purchased at major retailers for less than the specialty stores such as West Elm.

We believe that price points set in place by the company allude to the fact that its midline pricing is in line with the "economical" aura of the company and product.

Place Strategy

Promotional Strategy

Social Media presence

-Youtube

-Instagram

Describe the client's current promotional strategy

They don't have one.

How does this strategy support their plan?

Based on previous analysis, what are strategic recommendations for a promotional strategy to help achieve company goals, i.e. what specific changes, if any, are recommended?

Brief Implementation Plan

Social Media: Costco Booths

Appendix

Supporting Materials

Bibliography