Formulas to consider: Retail Selling Price = Retail Margin Amount / Retail Margin \% Retail Margin Amount = Retail Selling Price * Retail Margin \% Wholesale Selling Price = Wholesale Margin Amount / Wholesale Margin \% Wholesale Margin Amount = Wholesale Selling Price * Wholesale Margin \% Wholesale Selling Price = Manufacturing Price (1 Wholesale Margin \%) Markup Calculations Purchase Price * (1+Markup Percentage) Remember that a retail or wholesale price calculated using margin approach does not equal a retail or wholesale price under the markup method. 1. Calculate the wholesale price 2. Calculate the retail selling price 3. Calculate the unit contribution 4. Calculate the Breakeven in unit volume 5. Calculate the Breakeven in market share 6. Using The retailer would like to have a 50% markup. What would their new price be? 7. If the wholesaler wanted a 25% markup, what would the new wholesale price be and what would the new retail price be