Formulate a Marketing plan

Prime is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC.

1. Write an introductory paragraph of Prime

2.Describe ONE target audiences for message you would like to communicate in South Africa by using TWO bases of segmentation. Name of target audience , Base 1 (3 marks) Base 2

3.Identify and describe the need of this target audience.

4. Explain the five product layers of Prime.

5.Develop a promotional campaign to communicate the message you choose (in question 1) to the target audience you choose (in question 2). Explain how this campaign will work.

i. Evaluate the external market - what will influence your marketing campaign, what is currently trends that will influence the target audience in understanding your topic/campaign.

ii. Campaign and channels (9) Marks will be given for the practicality of the campaign. Explain how the campaign will take place and the detail of the campaign. Identify which marketing channels will be (15) used. 2 marks for using the correct promotional tools/channels in the correct manner, that fits with the target audience, 4 marks for explain how you would use these promotional tools. 3 marks for the practicality of the campaign.

iii. Idea fit with the target audience (question 2)

iv. Measurement of success of this campaign.