Fort Cardigan is an online socks website (purchase individually or by monthly subscription) The company ran a Valentine's Day Google AdWords campaign, using search and display ads to take visitors to a landing page promoting Foot Cardigan's Valentine's themed socks and other gift ideas. A summary of the campaign follows Search (pay-pedick) ads Display ads Inyessions - 81.000 Impressions - 122.000 Ad chicks - 923 Ad clicks 1.167 Total Ad Cost - $1,115 Total Ad Cos$750 Onders placed-111 -Orders placed-58 Revenue - $2,975 Revenue - $1,628 Visits to ad landing page only - 742. Vints to ad landing page only - 987 5 7 8 9 50 1 >> 23 24 25 20 Q1. Evaluate effectiveness of archads and display ads for Foot Cardigan by calculating the following performance metres (10 points) -Cost per impression Cost per dick -Cost per order Couversic, rate Landing page bounce rate Search Ads Display Ads Q12 Cost per Impression Q11 Cost per Click 28 29 Qid Cos per Order Qid Convernon Rate 31 12 33 14 Qie Landing Page Bounce Rate WWW using the tries calculated Enter an cew