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Fortune magazine ran an article titled New Ethics or No Ethics? Questionable Behavior Is Silicon Valleys Next Big Thing, which recounts stories of Internet companies

Fortune magazine ran an article titled New Ethics or No Ethics? Questionable Behavior Is Silicon Valleys Next Big Thing, which recounts stories of Internet companies that aggressively inflate their net income. In many cases, the actions of these companies, while aggressive, are not in direct violation of generally accepted accounting principles. Discuss why companies might engage in such behavior and comment on the ethical implications.

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