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fortyone Kellogg International entered into China by partnering with Wilmar International Limited to sell cereals and other snack foods to Chinese consumers. This resulted in
fortyone
Kellogg International entered into China by partnering with Wilmar International Limited to sell cereals and other snack foods to Chinese consumers. This resulted in a profitable synergic relationship for both companies as Wilmar International Limited provided extensive distribution and supply chain networks to Kellogg International. This allowed Kellogg International to enter into a new country by initiated this agreement and relationship. This is an example of: Direct exporting Importing Direct investment Indirect exporting Joint venturing Step by Step Solution
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