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fortyone Kellogg International entered into China by partnering with Wilmar International Limited to sell cereals and other snack foods to Chinese consumers. This resulted in

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Kellogg International entered into China by partnering with Wilmar International Limited to sell cereals and other snack foods to Chinese consumers. This resulted in a profitable synergic relationship for both companies as Wilmar International Limited provided extensive distribution and supply chain networks to Kellogg International. This allowed Kellogg International to enter into a new country by initiated this agreement and relationship. This is an example of: Direct exporting Importing Direct investment Indirect exporting Joint venturing

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