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Forward integration, backward integration, horizontal integration, market penetration, market development, product development, concentric diversification, horizontal diversification, conglomerate diversification, retrenchment, divestiture, liquidation. Or answer any of

Forward integration, backward integration, horizontal integration, market penetration, market development, product development, concentric diversification, horizontal diversification, conglomerate diversification, retrenchment, divestiture, liquidation.

Or answer any of the following questions:

  1. Have you ever participated in a strategic planning process? If yes, share your experience. If not, why were you not invited, and why you should have been invited?
  2. Name any company that has executed a certain corporate strategy and resulted in a fall in stock price. What causes this to happen?
  3. Choose a Malaysian company that has implemented a cost leadership strategy, discuss how they have performed.
  4. Choose a company that has gone through a liquidation process; what happen to the company, and do you agree with their decision?
  5. Share how strategic control is implemented in your company.

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