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Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee,
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories in the U.S. Dunkin' has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 13 years running in the U.S. The brand has more than 12,900 restaurants in 42 countries worldwide. The company's mission is simple, that "America Runs on Dunkin." ON DD AMERICA RUNS ON DUNKIN' 3. [8 pts] Based on the above information provided from the Dunkin Donuts website, state the company's 1) product-oriented and 2) market oriented business definition. (You are welcome to simply copy and paste each definition from the paragraph above). Product-Oriented Definition: Market-Oriented Definition: 4. [8 pts] The Dunkin executives are constantly using both primary and secondary data to make decisions and develop corporate strategies. Compare primary and secondary data in general (not specific to Dunkin) by filling in the following chart. Primary Secondary Purpose Process Cost Time
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