Founded in 1973, Roots is a pioneer in the outdoor lifestyle industry. The company's leather goods, apparel, footwear, and accessories are created with the intention of inspiring people all over the world to travel and learn about the diversity of cultures and lifestyles that exist all over the globe.Originating as a single store in Ontario, Canada, the label has expanded to over 120 locations across the United States and Canada. A state-of-the-art e-commerce platform enables international shipping to over 18 countries is another brand highlight. In this paper, we'll look at the potential of the British market from Roots Brand's perspective, as they consider breaking in.

QUESTIONS

Detailed explanation of the following points with original reports and reference links.

International Trade statistics - exports, imports, dollar values, trends; balance of payments - surplus/deficit, trends.

Currency - exchange rates, trends.

Working force-unemployment-salaries-benefits.

Trade restrictions- embargoes, quotas, tariffs, import taxes, licensing, custom duties.

Channels of distribution and logistics - retailers, wholesalers - number, size, customary mark-up, method of operation (cash/credit); import-export agents, warehousing, Penetration of urban and rural markets.

Media - availability of media, costs(TV, radio, print, other media) ,agency assistance, coverage of various media, percentage of population reached by each media.