Founded in Pau (France) in 2003, Freshy-Pik manufactures ultra-fresh juices to customers that seek products combining freshness, health, and thirst-quenching attributes.

Freshy-Pik has developed a wide range of products and brands over the years, basically with oranges, grapefruits and lemons and is now launching a new line of juice-mixes with vegetables.

The company has recently invested to increase its production capacity from currently 50 000 liters per day to 80 000 liters per day when the new line will be running in 3 months from now.

With a turnover of approximately 350 M (2021 fiscal year), of which 90% is in France, Fresh-Pik recognizes that it is about time it identifies opportunities for aggressive growth (internal or external) beyond its domestic market.

Over the years, the Company has perfected a proprietary (secret) process by which the juices go through a high-pressure cold stabilization operation and then are hermetically bottled and sealed. Contrary to its competitors, the juices are not pasteurized in order to maintain the integrity of the fruit and its taste.

Freshness is most important for Freshy-Pik as it is a key element of its positioning. Therefore, the time-span from the pick to the plant (which varies between one and three weeks, depending on the country of origin) is always an issue. Freshy-Pik currently sources its oranges, grapefruits and lemons from the following countries:

oBrazil: 40%

oChina: 25%

oIndia: 15%

oMexico: 15%

oFrance: 5%

According to a survey conducted by a consulting firm for Freshy-Pik's, three European countries appear to show a great demand for its products: Germany, Belgium and the Netherlands. Moreover, Freshy-Pik's internal survey indicates that Brazil, China, Mexico and the USA would also be interesting markets, especially Brazil since the brand is already marketed there, although in small volumes so far.

Freshy-Pik's objectives are to boost the company's turnover threefold before the end of 2025, that is to reach the US$1billion mark in revenues within 3 years. The TASK is defining and suggesting the countries the company should consider to reach its goal as well as the appropriate entry and presence modes that it needs to be implemented.