Question
Founders Company has recently become aware of the large total discounts on its orders and would like to know the impact on profit.The company computed
Founders Company has recently become aware of the large total discounts on its orders and would like to know the impact on profit.The company computed its operating profit as follows:
Net sales after discounts$200,000
Variable costs80,000
Contribution margin$120,000
Fixed costs70,000
Operating profit50,000
A) Suppose Founders could reduce its sales discounts to produce a 10% increase in net revenues but no changes in variable or fixed costs.By what percent would operating profits increase?How does the percentage compare to the percentage increase in net sales revenue?
B) Refer to the original information in this problem.Suppose Founders salespeople discount sales another 2% with no change in variable or fixed costs.By what percentage would operating profits decrease?How does this percentage compare to the percentage in sales discounts?
C) Consider the ratio of operating profit to sales.How does this ratio relate to the percentage change in operating profit, for a given percentage change in the net sales revenue?
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