- four - five pages on their assigned portion of the research. - research one organization's best practices that will help solve the objective for the client. Company - Marriott Hotel Trends Analysis: 5 Points 1) Research trends in your topic area from within the business environment. What are competitive companies doing? or other companies in the industry that have a unique offering (or better and why) Report Research (40) Points: 1) Identify minimum of five competitors and state why they are considered a competitor. (5 points) You may have discovered new competitors as your research progresses. 2) Explain the criteria your group used in choosing each competitor (5 Points) 3) Using your research explain: a) What are best practices in industry/other similar organizations, (10 Points) b) Explain how this information can be used to support your objective for the assigned project. (10 Points) c) Why should your business review/apply these principles? (5 Points) d) How would this affect the business positive/negative impact? - staffing, location, growth? (5Points)