Four Horsepeople Technologies Inc is launching new internet marketing software. Its product uses advanced algorithms to create and place advertisements faster and in more convenient locations on a website than its competitors' software. As well, it is thought that its advanced interface will be well received within that arts community. with the proper push, four horsepeople's branded marketinh software may become the new standared in web advertising. Discuss how four Horsepeople should make use of the three major branches of intellectual property-copyright, trademarks, nad patents-to ensure its place in the market

How can the Four Horsepeople use copyright, trademarks and patents to protect its business? (Provide a full legal analysis.)