Fourmonths after an overhaul of the digital platformand the CRM processes (implemented towards the end of January) at Hamleys,you are looking at evaluating the success of the initiative. To that end, you have pulled the following data from the platform.

Number of positive feedback received mam Number of repeated transactions 21,675 23,894 34,125 Total unique visitors 28,90,000 32,50,000 4 7 .5 - --- Average number of pages visited Average time spent on the site (in 3 minutes) ' Bounce Rate = 96 of w'sitors who [9% the webpoge Without taking on action 4-4