Fragrance \& Luxury (hereafter 'F\&L') is to launch Smell Good, a new fragrance in a 300ml format on The selling price per unit will be 250 (without taxes). The unit production cost will be 90 per un Before any commercial action, the sales forecasts are 10,000 units. The key commercial success factors are: - Samples: F\&L plans to distribute 20,000 samples for a total cost of 20,000. F\&L estimates th for every 100 samples, 150 additional products will be sold. - Media: a TV campaign of 50 national TV spots +30 pages of magazines. Total cost: 300,000f an increase in sales by 15,000 units (10,000 units from the TV spots and 5,000 from the magazi pages). Trade discount for retailers: up to 14,000,000 of sales, the discount rate will be 5%. Part I: As the F\&L financial controller, you have to build the budgeted P\&L for this new product using th format: Revenues - Trade discounts - Cost of sales - Samples - Media = Profit Part II: Last minute emergency! The day before the budget meeting, the Marketing team informs you th within this scenario F\&L will only achieve a 1% market share; however, F\&L always targets a 2 market share for the launch of new products. How can they achieve their targeted market share? Control Team 1 helps the marketing and merchandising group to support their viewpoint: "advertising, this is what we need to sell fragrance!" Control Team 2 helps the commercial team to support their viewpoint: "Advertising becomes a fixe cost; instead, we need to financially motivate our clients." F\&L can use two levers: the retail price and the trade discount rate. Revenue forecast (in K ) before trade discount are indicated in the following table: REOUIRED: As the F\&L financial controller, build the Smell Good P\&L with a 2\%-market-share target based on the two alternative actions contemplated