Question
Frances Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers according to demographic variables such as income,
Frances Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers according to demographic variables such as income, ethnic background, and family life cycle. These demographic variables are examples of _______.
a. product bases
b. segmentation bases
c. product categories
d. market segments
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Successful Time Management
Authors: Patrick Forsyth
3rd Edition
0749467223, 978-0749467227
