Franchise Selected: Baskins and Robbins.

Please follow the criteria below, and answer these questions:

• Identify the organization (approved ahead of time) - Baskins and Robbins
• Capital required
• Target Market
• Competition - Direct and alternative
• Differentiation Strategy
• Political, social, legal concerns
• Include a PESTLE, Five Forces, or Value Net Analysis
• Your conclusion should clearly state why this franchise will be a successful and viable option for your market.

Note: Presentation should introduce the business, properly identify the strategic business the case for why this business needs to come to the Columbus, OH.

Criteria :

Your startup capital is limited to $1,000,000 (assume you will have a bank loan at a competitive rate). You will present your strategy for expansion in as a presentation. Include concepts that we have covered throughout the semester and think about critical strategic issues relevant to this project. However, you might start thinking about your potential franchises now as I will not allow the same franchise to be analyzed more than once per class.