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Franchising is an effective means of Amazon's start of rapid delivery services in some U.S. cities is an example of which type of strategy? A)
Franchising is an effective means of Amazon's start of rapid delivery services in some U.S. cities is an example of which type of strategy? A) Forward integration B) Backward integration C) Horizontal integration D) Related diversification E) Unrelated diversification forward integration. A) TRUE B) FALSE
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Marketing Hospitality
Authors: Cathy H C Hsu, Tom Powers, Thomas F Powers
3rd Edition
0471348856, 9780471348856
