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Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company - owned

Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company

-

owned stores. In

2016

Starbucks had more than

7, 800

company

-

owned stores in the United States. How do you explain this difference?

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