Frank is still a young man, and his company has agreed to match his 401K retirement plan @ 100% up to $10,000 per year. That sounds really great to Frank, (that is an amazing deal by the way), however; he wanted to purchase a $10,000 bass boat this year and will think about retirement at some point later in the future.

If Frank only contributes $2,000 to his 401K plan, how much money (philosophically speaking) is he giving back to his company?