Frank likes to shop and appreciates a good bargain. He is not very brand conscious. Frank is a __________ and therefore marketers should ___________.

recreational discount seeker; have a loyalty program and offer lots of sales promotions

recreational discount seeker; establish brand preferences early in shopper's life

trend setting loyalist; have a loyalty program and offer lots of sales promotions

trend setting loyalist; establish brand preferences early in shopper's life

Amanda needs to buy her son some new basketball shoes. The shoes need to be less than $150, high top and black. She considers buying Nike, Under Armour, or Adidas. She ends up buying Harden's Adidas hightops for $134. What is in Amanda's evoked set?