Franko Trading Enterprise is one of the local-based SMEs that provide Ghanaian consumers and customers with varieties of techno products ranging from phones to computer accessories in the country. In the last five 5 years, the company has been in the mind of most phone consumers. It is unfortunate that any search on this company provides the customer with "paid results" in google. Further, the monkey survey finding showed that 94% of their customers indicated that they do have trust in "paid result" so, they find it difficult to order and make online payments to the company's account. It is the aim of the company to manage content as well as handle their online reputation management.

QUESTION ONE

Required

a.As a digital marketing consultant, identify and explain six (6) credibility factors for the company's website which are envisioned in google principles for "organic results".

b.In your opinion, provide four (4) best pieces of advice and justify how the "interactive interface" of the company's website can help in "managing content system"

c.Which forms of online advertisement do you think the company offers based on their target audience in the Ghanaian market? Provide two specific types of online advertising.