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FRED ALBERTS, ROOKIE FRED'S ACCOUNT Fred pressed the 'retum' key, carrying out the trades he had figured would give him a good return. He had

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FRED ALBERTS, ROOKIE FRED'S ACCOUNT Fred pressed the 'retum' key, carrying out the trades he had figured would give him a good return. He had opened the online stock trading account in order to learn about the process of trading and to take advantage of his academic knowledge of how the markets determine stock values. He had taken several finance classes in his undergraduate degree, and had enjoyed learning the way investors decide how much to bid on stocks. Fred figured he could take advantage of this knowledge in creating more wealth than he could if he just invested in an investment fund THE BROKER'S ADVICE When he opened the trading account, Fred had signed up for telephone access to a broker. The account allowed him a certain number of calls and a certain amount of time in consultation with the broker each month. Now, Fred had quite a sum of free cash in the account, money he had transferred from an investment fund that he was not ve The amount he had to invest was about $68,000. H advisement service, and made his first telephone call. le decided to take advantage of the 'Welcome to Bettertrade services, Mr. Alberts. My name is Brad Cendron. How can I assist you today?, the voice asked to invest this amount in stocks that appear to be undervalued by the market. Can you "Oh, yes, I'd be happy to. We have listed our top bargains on the "top stock picks" list "Yes, I am," Fred replied. "Oh, I sce it bere. They are in order, according to your idea "Yes; I would like to get your advice on how to invest a sum of money. My objective is recommend about ten stocks that would fit that description?", Fred asked. on the website. Are you online now?", Brad asked. of how much of a bargain they are, right

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