Fred is the owner of Fred's Book Emporium. A major bookseller has moved into his town and he is worried about competing against the "big guys". He has decided to add a 1-hour dry cleaner, family hair salon, and mobile phone retailer to his store so folks will have more reasons to visit and shop at his store. What type of competitive strategy is Fred employing? (LO 1.4) Hide answer choices a Differentiation Strategy Cost Strategy Focus Strategy Resource Strategy