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Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he
Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
