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French beauty retailer Sephora provides more hair care products in Brazil than their hair products in other countries. Its general manager in each country
French beauty retailer Sephora provides more hair care products in Brazil than their hair products in other countries. Its general manager in each country has substantial autonomy to make sourcing decisions. This is an example of which of the following international operations strategies? international strategy multi-domestic strategy O transnational strategy O global strategy
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