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Frequency in advertising refers to the Multiple Choice number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or
Frequency in advertising refers to the Multiple Choice number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service. total number of times an a
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Management
Authors: Robert Kreitner, Charlene Cassidy
12th edition
1111221367, 978-1285225289, 1285225287, 978-1111221362
