'Fresh and Organic' is a local shop and they advertise in the local newspapers that they sell

vegetables that are fresh from their own farm and that all produce sold is 100% organic. The shop is

very popular among the customers who love healthy eating even though they pay higher prices for

any item they buy from 'Fresh and Organic'. However, a disgruntled employee of the shop informed

the Australian Competition and Consumer Commission (ACCC) that many products sold at the shop

are neither 'fresh' nor 'organic' as claimed.

Upon an investigation by the ACCC, it is revealed that in fact almost 30% of the fruits are frozen for

some time before they are sold. They also find that chemical fertilisers are used for certain types of

vegetables and they also use pesticides occasionally as well.

Required:

Identify and explain the most relevant provision of Australian Consumer Law that the ACCC can rely

on to take an action against the shop. Discuss at least one case briefly that may be relevant.