Fresno Fiber Optics, Inc. manufactures fiber optic cables for the computer and telecommunications industries. At the request of the company vice president of marketing, the cost management staff has recently completed a customer-profitability study. The following activity-based costing information was the basis for the analysis.

Customer-RelatedActivities Cost Driver BaseCost Driver Rate

Sales activity .......................Sales visits ...........................................$1,000

Order taking ........................Purchase orders ................................200

Special handling ................Units handled ......................................50

Special shipping ................Shipments ............................................500

Cost-driver data for two of Fresno's customers for the most recent year are

Customer-Related Activities Trace Telecom Caltex Computer

Sales activity ....................................................8 visits............................6 visits

Order taking .....................................................15 orders ........................................20 orders

Special handling .............................................800 units handled ....................600 units handled

Special shipping .............................................18 shipments ...............................20 shipments

The following additional information has been compiled for Fresno Fiber Optics for two of its cus-tomers, Trace Telecom and Caltex Computer, for the most recent year:

Trace TelecomCaltex Computer

Sales revenue .....................$190,000 ................$123,800

Cost of goods sold .............80,000 ..................62,000

General selling costs .........24,000 ..................18,000

General administrative costs 19,000 .............16,000

Required:

1. Customer profitability analysis for Trace Telecom and Caltex Computer. (Hint: Refer to Exhibit 5-13 for guidance.)

2. Build a spreadsheet: Construct an Excel spreadsheet to solve requirement (1) above. Show how the solution will change if the following information changes: Trace Telecom's sales revenue was $185,000 and Caltex Computer's cost of goods sold was $59,000.