Fridgolux Major Appliances North America designs and manufactures large home appliances such as ovens, washers, and refrigerators. While Fridgolux is a global multinational, the North American division sells only in the US and Canada. The Fridgolux marketing department has determined an increasing trend towards home brewing and an overall increase in beer consumption. As such, they believe that there exists a market opportunity to introduce a specialized beer refrigerator. To help determine the viability of the project, Fridgolux paid $45,000 to a firm specializing in the analysis of the beer