Frigidaire an ice cream shop recently introduced two new specialty ice cream flavours. One is a banana-split flavour called Banana Supreme. The other is a chocolate-pecan swirl called Cocoapecan. You have been asked to calculate marketing variances for the Banana Supreme flavour. Actual and budget data for these two products is as follows: Actual Budget Banana Supreme Cocoapecan Banana Supreme Cocoapecan Sales $370,500 $165,000 $267,750 $202,500 Variable Costs $195,000 $66,000 $141,750 $87,750 Contribution Margin $175,500 $99,000 $126,000 $114,750 Litres Sold 39,000 11,000 31,500 13,500 Market Data: Expected Market: Banana Supreme 315,000 Cocoapecan 90,000 Actual Market: Banana Supreme 325,000 Cocoapecan 100,000 Required: 3) Calculate the following variances for the Banana Supreme flavor only: (15 marks): a. The budgeted contribution margin per unit b. Sales Price Variance Sales Volume Variance d. Sales Mix Variance e. Sales Quantity Variance f. Market Volume Variance g. Market Share Variance 4) Based on your variance analysis, did the sales and marketing department do a good job? Support your answer by describing the most likely cause for three of your variances and state whether the causes were a positive or negative reflection of the efforts of the sales and marketing department