Question
Frisco Property Management is a hypothetical company that manages a large number rental properties in the northern suburbs of Dallas. The company is outfitting a
Frisco Property Management is a hypothetical company that manages a large number rental properties
in the northern suburbs of Dallas. The company is outfitting a new administrative office and needs to
select a safe to store important documents. In working with their sales rep from Dallas Safe Company,
they have been presented with the following 4 options:
Brand
Cost
Fire Rating
Capacity
Lock Quality
Superior Safe
$1,200
4 hours
12 cubic feet
High (80)
Haddon Safe
$1,000
3 hours
10 cubic feet
Medium (50)
Ft. Knox Safe
$1,600
6 hours
12 cubic feet
Very high (100)
Safeco Safe
$800
2 hours
9 cubic feet
Low (20)
Smart Safe
$1,000
4 hours
9 cubic feet
High (80)
Note that relative rank values for the subjective attribute of lock quality have been assigned.
The manager responsible for the decision has assigned the following rank values to each attribute:
1
Fire rating (longest to shortest)
2
Lock quality (highest to lowest)
3
Cost (least expensive to most expensive)
4
Capacity (highest to lowest)
Questions:
1. Using SMARTER, compute the aggregate benefit score for each option
2. By taking into account the cost of each safe, determine which safe lies on the efficient frontier.
Explain the significance of this term.
3. SMARTER is based on the "principle of heroic approximation." Explain how this principle applies
to your analysis of the problem and discuss whether you think it is appropriate.
4. Fire rating is particularly important if the safe contains paper documents that could suffer
irreparable loss if destroyed or waterlogged in the event of a fire. Suppose, however, that the
building had a top-of-the-line dry chemical fire suppression system. If the Fire Rating were
changed to the least important criteria, how would your recommendation change?
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