Frisky Felines, Inc. is launching a line of products for dogs. You have been assigned the forecast for sales for the super innovative product Perms for Poodles.

Your research team gives you the following data:

• The average target customer will spend $89 per year on this product line.
• We charge $45.50 per 20oz bottle of Perms for Poodles
• There are 126,377 potential customers in our market
• We are targeting 37% market share

Calculate our sales forecast.