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Frito - Lay's overall research objective is to Multiple Choice increase promotional spending on Lay's. determine new pricing objectives. determine the most effective advertising plan.

Frito

-

Lay's overall research objective is to

Multiple Choice

increase promotional spending on Lay's.

determine new pricing objectives.

determine the most effective advertising plan.

understand why Lay's potato chip sales are flat.

add a new flavor of Fritos.

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