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From a consumer s perspective, the information processing of health - related products and services are described as difficult to evaluate, difficult to compare and
From a consumers perspective, the information processing of healthrelated products and services are described as difficult to evaluate, difficult to compare and requires a level of expertise that most consumers do not have. Health products and services would be considered as a category that is called having:
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a
Search qualities
b
Experience qualities
c
Credence qualities
d
Medical qualities
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