From a few litres of milk sales in 1952 all the way up to complex ecosystems that rely on interdependent relationships among products, businesses and customers, the evolution of marketing at Dairiboard Zimbabwe is quite a tale. Over the past 12 decades, marketing has gone from the simple act of informing potential consumers about the existence of a certain product to a complex web of interactions that take place in person, through print, over the airwaves and on social media. In 1952 we were created as a state-owned parastatal called the Dairy Marketing Board. Our establishment then was for the reception of all milk delivered to us, manufacturing and selling of milk and dairy products and the administration of regulations applicable. To producer registrations. The Group creates value through the manufacturing and distribution of good quality, nutritious foods and beverages

 

Question

Suggest how Dairiboard (Pvt) Ltd could have effectively handled the following stages of the evolution of the marketing concept to boost productivity and growth (include in your answer what the focus of each era was):

1. a) The production era 
2. b) The product era
   c) The sales era
   d) The marketing era
3. e) The relationship era