From a Multi-Level Perspective, explore the tExplore how Tenschul's innovative offering can be structured from a sustainable business model perspective (Bocken and Short, 2016; Ritala et al., 2018), articulating where the opportunities for responsible production and consumption arise from. In doing this, please consider areas of activity such as logistics, marketing and supply chain management.ransition pathways the innovation in technology and practice of using a dispenser as described in the case study can travel upon to diffuse in the socio-technical regime