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From a video IMG worldwide Marketing chapter 5 1- What product is a college athletics department selling? 2- Discuss how a college sports fan
From a video "IMG worldwide " Marketing chapter 5
1- What "product" is a college athletics department selling?
2- Discuss how a college sports fan might go through the buying decision process, providing examples for each stage.
3- Of the four sets of factors affecting consumer behavior, which most strongly affects how college sports fans consume a sport?
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