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From an _____ point of view, MacDonalds might see its competition as Burger King or KFC, and the makers of other fastfood. From an _____
From an _____ point of view, MacDonalds might see its competition as Burger King or KFC, and the makers of other fastfood. From an _____ point of view, however, the customer really wants to "just quic...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
