from book You Incorporated by Harry and Christine Beckwith please identify 10 attributes from the book that you can relate to when you think of yourself as a brand, and then provide an example of how you will carry out that attribute in practical ways. provide page numbers for examples too.

Item # Page # Brand Attribute How I can carry out that attribute

1 9 People buy feelings I call people by name when returning their tests and homework, greet them by name when they come in