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From Chapter 20: Corporate Identity and Visual Systems - Supported by at least one quote from Meggs' History of Graphic Design (site page number at

From Chapter 20: Corporate Identity and Visual Systems - Supported by at least one quote from Meggs' History of Graphic Design (site page number at end of quote) but not highlighted on Chapter 20 slide lecture, argue why the identity designs of either Paul Rand or Saul Bass may best survive the test of time.

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