Question
From Hot Wheels at Mattel: Reinventing the Wheel & Hot Wheels at Mattel: Launching the Mixed Play Experience (Harvard business case studies). answer each question.
From Hot Wheels at Mattel: Reinventing the Wheel & Hot Wheels at Mattel: Launching the Mixed Play Experience (Harvard business case studies). answer each question.
How will you choose to brand the product(s)?
What branding strategy from the brand relationship spectrum should Mattel use(sub-brand, house of brand, endorsed brand, branded house)?
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