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from http://www.youtube.com/watch?v=u4ZoJKF_VuA (or http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en for a transcript ) and view (or read) Simon Sinek's 18-minute Ted Talk, Start with Why, briefly describe: How

from http://www.youtube.com/watch?v=u4ZoJKF_VuA(or

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en

for atranscript) and view(or read)Simon Sinek's 18-minute Ted Talk, "Start with Why," briefly describe:

  1. How the architecture of the human brain affects decision-making
  2. What this means for a firm that is trying to recruit and retain employees that "fit"
  3. What this means for a firm that is trying to build customer loyalty

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