From its humble origins in Seattle, Washington, Starbucks has grown into one of the largest coffee brands in the world. In 2021, the company generated $29 billion in revenue. It currently manages over 30,000 stores around the globe and has seen success in a wide variety of locations, ranging from Shenzhen to the CIA Headquarters in Langley, Virginia. With such a proven track record, explain why did Starbucks struggle to find traction in the Australian market?