from marketing

Assignment 4 1. All the individuals that buy the product for their personal consumption is called......... 2. Which one is a SOCIAL factor that influences the consumer behavior? a. Social Class b. Family C. Motivation d. Economic Situation 3. You are more likely to be more determined about buying a Honda, if your next door neighbor tells you about his satisfaction with his purchase of the same car model. This is an example of: a. Aspirational Group b. Influencer Marketing c. Mass Marketing d. Word-of-mouth marketing 4. Many manufacturers of breakfast cereals use cartoon characters on their boxes. Because they believe ...... are the decision makers of the family when it comes to choosing the cereal. a. Mother b. Kids c. Teenagers d. Social Media 5. Is the following statement true or False? The marketing efforts of the firm ends when the Customer makes a purchase decision