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from the article : CTV exec Michael Melling to take leave amid fallout from Lisa LaFlamme's departure from Bell Media. Link to article :

from the article : " CTV exec Michael Melling to take leave amid fallout from Lisa LaFlamme's departure from Bell Media". Link to article : https://www.bnnbloomberg.ca/executive-to-take-leave-amid-fallout-from-lisa-laflamme-s-departure-from-bell-media-1.1811152

Question : 1. Reflect on how it aligns to the 4 components of Corporate Social Responsibility (CSR) (Refer to Figure 2-3 on page 38 in the textbook ("Business society ethics sustainability stakeholder management (Carroll Archie B. Brown Jill Buchholtz Ann K.)

2. What is Bell Media's Corporate Citizenship responsibility?

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FIGURE 2-3 Understanding the Four Components of CSR Type of Responsibility Societal Expectation Explanations Economic responsibility REQUIRED of business Be profitable. Maximize sales, minimize costs. Make sound stra- by society tegic decisions. Be attentive to dividend policy. Provide investors with adequate and attractive returns on their investments. Legal responsibility REQUIRED of business Obey all laws, adhere to all regulations. Environmental and con- by society sumer laws. Laws protecting employees. Fulfill all contractual obli- gations. Honor warranties and guarantees. Ethical responsibility EXPECTED of business Avoid questionable practices. Respond to spirit as well as to letter by society of law. Assume law is a floor on behavior, operate above minimum required. Do what is right, fair, and just. Assert ethical leadership. Philanthropic responsibility DESIRED/EXPECTED Be a good corporate citizen. Give back. Make corporate contribu- of business by society tions. Provide programs supporting community-education, health or human services, culture and arts, and civic. Provide for commu- nity betterment. Engage in volunteerism

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