From the article posted Chinese shoppers, try to reflect on the following questions:
1. Can you identify at least two research problems/opportunities from this article? Identify relevant variables for each research problem you propose.
2. How was the survey conducted? What was the sample size? Can you support or critic with some explanations of the data collection method?
3. Can you draw a conceptual model connecting your identified variables with paths (appropriate arrows) to represent the nature of relationships between variables reflecting the results from this research study? 
   

How Women Consume in China's Tier 3 & 4 Markets Posted: 31/08/2012 MECChinastudy MEC, a leading media agency, today released a report titled "Spectacular -- Women in China's Tier 3 & 4 Markets". This report provides an all-round view of women's life values, attitudes towards consumption and media habits in China's low tier markets. As tier 1 and tier 2 (T1&2) markets are becoming more saturated, the next wave of economic growth in China is going to come from the numerous T3&4 cities. They provide huge potentials and have become vitally important strategic markets. In T3&4 markets, women's consumption is a major force. Marketers who manage to tackle these markets and the females consumers there are going to win big in the next 5 to 10 years. Christian Guinot, President, MEC China, said, "T3&4 cities are diverse and full of nuances. They are very different from their T1&2 counterparts. Women in T3&4 cities, who are either direct or indirect decision-makers when purchases are made, have come to represent very significant spending power and consumer demand. Hence MEC undertake this research to assist marketers to tackle these markets." The key findings of this report fall under three main sections: 1. The Market Kaleidoscope China is vast and diverse, and disparities in economic development between cities are huge. Hence the market and consumption pattern of T3&4 cities are vastly different from their T1&2 counterparts: Consumption Disorientation: Female consumers in T3&4 cities are still at the initial stage of brand consumption, a transitional period characterized by a strong desire to consume but lack of brand/product knowledge. They show an increasing interest in imported products and a greater will to buy them - their will to buy imported brands is 109% higher than it was in 2009. For food and daily necessities, however, they do not care much about brands, and their brand loyalty (61%) is lower than that of their counterparts in T1&2 cities (68%). Domestic Brands Strike Back: Although female consumers in T3&4 cities are showing a growing awareness of and preference for international brands, currently it is the numerous domestic brands