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From the book - Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge. Review Diagram 3.2 on page 59 which discusses
From the book - Frost, R., Fox, A. K., & Strauss, J. (2019).E-marketing(8th ed.). Routledge. Review Diagram 3.2 on page 59 which discusses the E-Marketing Plan Process. Review each of the seven steps within the planning process. Please provide a review and showcase of comprehension of what each of the steps means and their importance of them when developing a digital marketing plan.
Please provide details of below
- Describe each step.
- What is the reason the step exists in building a digital marketing plan?
- What are 2 important factors of each step in the planning process? What considerations should the marketer make in each of the various steps?
- Overall, how does the method of planning support a company to be strategic and competitive?
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