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From the book - Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge. Review Diagram 3.2 on page 59 which discusses

From the book - Frost, R., Fox, A. K., & Strauss, J. (2019).E-marketing(8th ed.). Routledge. Review Diagram 3.2 on page 59 which discusses the E-Marketing Plan Process. Review each of the seven steps within the planning process. Please provide a review and showcase of comprehension of what each of the steps means and their importance of them when developing a digital marketing plan.

Please provide details of below

  1. Describe each step.
  2. What is the reason the step exists in building a digital marketing plan?
  3. What are 2 important factors of each step in the planning process? What considerations should the marketer make in each of the various steps?
  4. Overall, how does the method of planning support a company to be strategic and competitive?

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