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from the book Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance, 10th Edition. 6.3 Why is relevant and frequently updated content

from the book Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance, 10th Edition.

6.3 Why is relevant and frequently updated content a significant factor for companies concerned about their visibility on popular search engines? Does the quality of content impact organic results, paid results, or both? Explain.

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