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From the case booklet, read the Bubble & Bee case, and create the four forecasts listed in the case. These are based on whether you

From the case booklet, read the Bubble & Bee case, and create the four forecasts listed in the case. These are based on whether you have sales growth or not, and whether you buy or build extra space for expansion. Then calculate the ratios listed in the final page to analyze which decision would be preferable. When calculating the ratios, you do not need to take the average for the balance sheet items as listed in Exhibit 5, but can just calculate them with the formulas we used in class.Consequently, in the past few years less effort was focused on building and
maintaining the wholesale accounts. This in part resulted in a slowing of revenue growth
in 2014. Alarmed at what this could mean for the future of the company, new and
focused attention was given to expanding and building their online presence.
Greenwood and Thomas were confident that revenue growth of 15% per year would be
achievable over the next three years with the renewed focus on the online business.
The expectation of revenue growth would require the expansion of operating
facilities. Operations were located in two rented 3,000 square foot facilities. Expansion
to a 10,000 square feet facility was estimated to meet anticipated growth over the next
three to five years. Two possibilities considered for expansion were renting additional
space or buying a 10,000 square foot building to house all B&B operating and office
requirements. The finished building would cost roughly $1,100,000.
Financial considerations of the two options included:
Additional Rental Space - Rent an additional 4,000 square foot facility. This
would add $30,000 of annual rent cost to the existing annual rent cost of
$45,000.
Building Purchase - Borrow $990,000 for the building for 20 years at a 5% all
fee included interest rate. Greenwood as a woman entrepreneur could apply for
an SBA 504 loan at a fixed rate of 5% with a 90% loan to value ratio. This loan
would require personal guarantees on the entire $990,000 amount for both
Greenwood and Thomas. The difference between the building cost and loan
amount would be paid from operating cash in 2015. For financial modeling
purposes, the annualized total loan payments (principal and interest) would be
$79,440. Interest and principal payments would be as follows:Through 2014, B&B financed all business growth from operating cash flow with
very small and limited periods of debt financing. Both Greenwood and Thomas were
more willing to take out a loan rather than find an investor. This was mainly due to
concerns about an investor influencing the direction, values and mission of B&B.
To analyze its two options and to prepare the required lender documents, B&B
needed pro forma financial statements for the next three years , and 2017).
Refer to Exhibit 3 for 2013 and 2014 Balance Sheets, and 2014 Income Statements and
Cash Flow Statements. The Balance Sheet, Income Statement and Cash Flow pro forma
financial modeling templates can be found in Exhibit 4.
Other assumptions used to enable building of pro forma financial statements were:
Revenue - The base scenario was revenue growth of 15% for the next three
years. Both unit demand and average price were used to calculate the 15%
growth. A second scenario of no growth in unit demand was also needed for
internal use and comparison purposes.
Cost of Goods Sold as a percent of sales: 20% of sales in 2015 and 21% in 2016
and 2017.
Selling expense as a percent of sales: 25% in 2015,26% in 2016, and 27% in
General and Administrative Expenses:
Variable expenses as percent of sales: 5% for all three years
Fixed expenses in both the rent and buy options increasing $50,000 each
year due to additional employee related costs
Rent Option
Buy Option
Depreciation:
*The building would be depreciated over 30 years on a straight line basis.
Corporate Taxes were not applicable due to LLC status
Ending receivables balance as a percent of sales: 2% for each year
Ending Inventory balance as a percent sales: 8% for each year
Ending accounts payable as a percent of sales: 4% for each year
$100,000 PP&E investment at the beginning of 2016 to finance the new
equipment. This would be depreciated over 10 years at $10,
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